Sharp ideas live in Direct Media

November 2017
Direct Media

Running under the tagline “Look sharp. Think sharp,” the third Kaktus Festival saw Direct Media Belgrade’s entry win the best mobile award. The “sharp” idea that took the top spot was the Imlek chocolate milk interactive coloring book, developed in partnership with Digital Mind.

The Moja Kravica chocolate milk is one of the most beloved brands on the market, an undisputed all-time favorite among kids across generations. At one point Imlek’s chocolate milk decided to update its packaging, and we decided to do the same with the communications. We designed the chocolate milk interactive coloring books. Customers first encountered the little surprise on the Moja Kravica chocolate milk packaging, and all they needed to do was download the app and bring the drawing to life. Simply pointing the phone to the drawing would add an entirely new dimension, and the drawing would turn 3D.

The parents liked our idea, and the kids loved it. The market results prove that we have created a thing of excellence, and this award serves as an additional incentive for us to keep going after “sharp” ideas and innovations by pushing the envelope.

You can download our Moja Kravica app for free from Google Play or the Apple Store.