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MEDIA AND COMMUNICATION PLANNING

MEDIA AND COMMUNICATION PLANNING

Successful establishing of media and communication strategy is the foundation of every efficient campaign. Direct Media uses its knowledge, experience and tools to provide ideas and integrated solutions for strengthening the brand and creating experience relevant for the consumers.

Higher media fragmentation and age of “personalization” challenges us to create a unique approach for the target audience. New technologies enable two-way communication between brands and their consumers. For that reason, our media and communication planning is based on the consumer journey and the fact that the media world is divided in paid, earned and owned media. Focusing on ROI, we use in-depth understanding of the market and consumer habits, new technologies and original concepts to offer efficient solutions to our partners.

RESEARCH AND ANALYSIS

RESEARCH AND ANALYSIS

We live in the challenging age of “big data” and for that reason we need to understand the changes and explore new possibilities of contacting consumers.

Direct Media has all the relevant research and data bases at its disposal, but we also develop our own tools and analysis. Experience and knowledge enables us to create complete image which represents the foundation for building successful communication strategy.

INSIGHTS

INSIGHTS

The main task of insight is to understand key influences, data analysis and integration of all results into a conclusion that reveals new trend and facts. Insight (understanding and a real conclusion) is the key information for making timely and proper decisions, representing the foundation of the strategic planning.


We want our advice to have practical value and create a difference for the benefit of our partners.

MEDIA BUYING

MEDIA BUYING

Contemporary marketing, advertising as well, are facing the pressure of budget rationalization and assurance of the highest possible return of investment.

Following the idea of best strategies for clients, our job is to find the most optimal, yet the most efficient method to reach the audience we are addressing. Our aim is to get the best quality for the most favorable price, which is contingent upon the strength of an agency and the market position, as well as the negotiation process which we have been improving for years.

DIGITAL PLANNING

DIGITAL PLANNING

Media planning is the competence of selecting the right advertising platforms for the client’s products or services. Digital planners are responsible for the difficult task of determining when, where and how much the client’s ad needs to be shown. Their objective is to pinpoint the right target group at the right time and through the right channel, all within the limits of the predetermined budget. Our strategists and planners use precision and detail in combining targeting, tactical planning, optimization, adaptation, and attribution in order to provide the client with the best for the invested means.



As leaders in the digital media market, our partners have the privilege to be the first to implement new technologies, channels and formats:

  • Native Advertising
  • Strategies of advertising in social media
  • Advanced tactics and techniques and retargeting
  • Campaigns on search engines with continuous monitoring and adjustments aimed at achieving maximum results
  • Strategic appearances on all digital media using all channels
  • Video advertising in positions that provide the highest brand visibility
PROGRAMMATIC, RTB & BIG DATA

PROGRAMMATIC, RTB & BIG DATA

“Programmatic is the gluten of advertising” – this phrase was uttered by the famous TV host Jimmy Kimmel in his talk show. Just as is the case with gluten, “programmatic” has transformed into a phrase used by many but truly understood by a very few – the only thing they know is that it’s something important. And with good reason.

Programmatic includes a wide range of different technologies that enable the rental and optimization in the field of digital media. These technologies are replacing “manual” rental methods, and advertisers can now rent positions in digital media with greater speed and efficiency than ever before.
As pioneers in the market in this area, we are able to offer the client with our know-how and experience in the analysis of data from display advertising, mobile advertising, social media, video and custom display formats, as well as with the complete platform for programmatic campaigns. Our expertise combined with advanced software guarantee to deliver superior results.

SOCIAL MEDIA & CONTENT MARKETING

SOCIAL MEDIA & CONTENT MARKETING

Our experts in domain of content and advertising in social media carefully select the best channels to place advertisements so as to reach the right target audience at the right moment and achieve established goals and maximum effects of the campaign. In planning, setting and optimization of campaigns we use the best software tools and latest trends.

Our team is specialized to provide the best in following segments:

  • Social networks profile administration
  • Blogosphere strategy and users’ comments management
  • Social networks content development and optimization
  • Social network posts – Text content optimization and visuals
  • Paid campaigns in social media and “Native Advertising” campaigns
MOBILE ADVERTISING

MOBILE ADVERTISING

Mobile platforms are increasingly overtaking the use of desktop. By combining data of mobile platforms and marketing know-how, we can take our client on a journey towards future business success. We understand the mobile ecosystem, and what is most important, we know how to use relevant media for relevant strategies. At the same time, we understand trends, technology and innovation, as we are constantly improving ourselves.

We are setting the standards in the industry by working with more than 250 national and global partners. We would not copy a desktop campaign to another platform, as we would consider the strengths of every channel separately and use them for brand positioning.
We are very much aware of the power of the creative, how important it is to properly put the brand into the limelight during the various shopping phases. Therefore, we continually test and improve our work, by monitoring how the story-telling attracts people.

EMAIL & CRM

EMAIL & CRM

When, on one hand, we combine real content with the best target audience, and on the other hand the choice of a correct communication channel at the right moment – we achieve maximum results. Because of that our CRM experts can really integrate all aspects of the campaign by using the following channels:

  • Email marketing for all devices and platforms
  • Push notifications for users’ engagement
  • Target users using Geo-Fencing and Geo-Targeting
  • Special channels for mobile devices such as SMS, QR codes or Augmented Reality
  • Hyper-targeting users by using special lists and personalized content
CREATIVE TEAM AND PRODUCTION

CREATIVE TEAM AND PRODUCTION

Following our partners needs for one stop shop solutions with a necessary dose of creative and original, as well as confidence, preciseness and responsibility that working in a media agency involves, we have created the creative department.

Our creative team uses its experience, talent and dedication to innovation to develop creative brand strategies, create visual identity, corporate identity and concept made for all communication materials.

By connecting Insights and Consumer Center Thinking, our goal is to create relevant creative content for brand and consumers.

We create material and brand content for advertising in traditional media, and for all types of online platforms and social networks as well.

SPECIAL PROJECTS

SPECIAL PROJECTS

Communication market development imposed the clients with a question on how to differ from the competition and how to properly approach consumers. By striving to present our clients to the consumers in a different, more innovative way, we have recognized the importance of non-conventional advertising tools.

We provide our clients with a possibility of participating in production of various formats that match the target audience profile and brand image. Besides representing a product, there is a possibility to implement sponsorship packages, as well as others ways of visualizing clients message for the consumers in traditional media. We are also able to implement specially designed projects that involve all communication channels as well as the exclusive content created for the media and some completely new communication channels.

INTERGRATED COMMUNICATION SERVICES
FUSION COMMUNICATIONS

INTERGRATED COMMUNICATION SERVICES FUSION COMMUNICATIONS

Fusion Communications is an agency for integrated communication offering services in three key communication domains – PR, BTL and Social Media Marketing. In our mind, successful communication is a unique brand story within more than one communication point, with analytic and strategic approach yielding results for carefully and creatively designed campaigns.

Hard-working years of joint effort and great experience in various fields combined within the new team of “Fusion communications” agency, became the foundation of our confidence which now enables us to transform great ideas into reality. We are aware of our responsibility towards the community and our work. We are here for you not only for short-term campaigns, but for reliable and long-term cooperation that to our pleasure often transforms into a partnership.

TRAININGS & EDUCATION

TRAININGS & EDUCATION

Continual training and professional development is a driving force for the success in everything we do. Direct Media is a system with the most developed training program in the region for our employees and partners as well, enabling the education in the field of current advertising trends, organization of workshops, seminars and lectures of well-known global experts.

EXPERT CONSULTATION

EXPERT CONSULTATION

Agency management is made of experts in various fields. That enables us to look things from every perspective and suggest a comprehensive solution. We build quality relationships with our partners and have knowledge, experience and tools necessary for creating successful campaigns. Above all, we have a reliable team of experienced and talented people who will guide our clients through planning, media buying, design and campaign implementation.

MEDIA CONTENT

MEDIA CONTENT

As the leading media system in the region, Direct Media is a leader in the field of content acquisition in the media.

We have recognized an opportunity for additionally strengthening our partnership relationship with the clients on time as we have extended our corporate strategy to the acquisition of audio and video materials. In its rich portfolio, Direct Media points out with pride some of the major projects in national, regional and global level.

Our philosophy is that investing in content and technology is a rare advantage which makes us optimal partners for our clients.