Silan Flower shop

Henkel, Serbia

Silan Flower shop represents a support for ATL campaign which has an aim to emphasize the freshness and floral scent of Silan Classic fabric softener and enhanced formula of 8 weeks of freshness.

Silan Flower shop is an eight-week project of point-of-sale promotion, beautiful handmade flower arrangements in a specially designed flower shop which was made of white wheelbarrow. It was there to emphasize the natural freshness and scented note of Silan Classic. When visiting the retail stores and buying one bottle of Silan, the ladies would get presents too – scented flower bouquets in promo Silan packages shaped like bottle.