3D Art Experience

Qatar Airways, Serbia

The airline wanted to position itself in the Serbian market through a one-of-a-kind experience and interaction with future travellers.

THE SOLUTION

We developed a 3D Art activation at Belgrade’s most popular shopping mall by creating the Qatar Airways hot-air balloon. This way, visitors got a chance to imagine the charms of an exotic journey over the Great Wall of China and upload their photos to the client’s official Facebook page.

THE RESULT

  • 934 photos by users on the official Facebook page
  • 57% more Facebook fans in just a few days
  • 25,000 Facebook likes in just a few days
  • Serbia rose from the 40th Facebook place to the 21st