At the grand award ceremony of the International Advertising Association (IAA), which was held this year in Bucharest, the prestigious Inspire Award Young Leader at the global level was presented to Ljubica Vukčević from the Direct Media system. The recognition is awarded to the deserving individuals who have contributed to the work of the IAA through their work.
As stated in the rationale for the award, Ljubica Vukčević made a significant contribution to the work of the young colleagues in the association—Young Professionals Chapter in Serbia, which Ljubica joined as soon as it was established. She has also been very successful at the position of Insight Analyst in the Direct Media system. In line with the competition rules, she was nominated by her colleagues from the association, and the decision on the award was made by a jury comprising world-renowned experts in the field of marketing.
This is the second time the award has gone to Serbia, which proves that young professionals in this country achieve remarkable results at the global level. Two years ago, Đorđe Janković, also a member of Young Professionals Chapter, received the IAA Inspire Award in London. The YP Chapter operates within IAA Serbia and brings together young people with up to five years of experience in the profession as well as final year undergraduates studying for a degree in communications.