8th Direct Media Academy has started

October 2017
Direct Media
TrendWatching experts are coming to Belgrade

At the Madlenianum building in Belgrade the annual educational Direct Media system has gathered marketing professionals from eight countries in the region, for the eighth year in a row.

This year the DMA concept has been improved with the opening of the academy for external students from partner agencies and other marketing and business people. In this way, Direct Media wants to offer a part of its expertise to other professionals with the goal of developing the market and providing the answers to the frequently asked questions by its partners; in this way, the DMA may open its doors to external students.

Alongside experienced Direct Media teachers that lead modules at this event will be two TrendWatching experts who have offices in London, Singapore, New York, Amsterdam, Sao Paolo and Lagos, both of whom closely follow trends and innovations in marketing,

David Mattin, TrendWatching’s global Head of Trends & Insight will hold a seminar about the five key trends that will strengthen a brand, and Delia Dumitrescu, TrendWatching’s Lead Innovation Architect will show in a practical way how to apply trends, create supplies of ideas and methods of their realization for future companies, strategies of a brand, and business models.

Food for thought – feed your thoughts, mind and ideas, is the message from DMA 2017, a message that will engage 500 marketing professionals from the whole region in the upcoming days.